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#NEWMUSIC @2PieceMalone #FUCCU feat. #ZRO prod. By @MrLee713

@2PieceMalone links up with #Zro aka "The MoCity Don" and #Legendary #SuperProducer @MrLee713 on this record titled #FUCCU. Be S...

Sunday, August 10, 2014

50 Cent's SMS Audio On The Verge Of New Partnership

50 cent and his business associate, Brian Nohe speak on the future of SMS Audio, including a new partnership on the horizon. 50 Cent is a proven business man, but his SMS Audio venture has not been able to compete with bigger headphone brands like Dr. Dre's Beats. However, Fif has stuck with it, and has recently announced that the company will be partnering with a major tech brand in the near future. His business partner, Brian Nohe explained the plans for the company to the Wall Street Journal. "We're working with a major technological company and soon to announce a very major new product," he said. Nohe went on to explain how Beats and SMS can co-exist. "There's certainly enough room for major players in this category," he argued. "The industry is evolving to really look at the delivery system, the headphone device, the iPhone or Android smart tablet, and they're starting to see these things as an ecosystem that you work with. So, yea, there's plenty of room out there." 50 himself also spoke on how music has served as a for of adevtising for some time. "It's the things we've been doing for a long time without being conscious of it," he said. "Like the major companies–Ferrari, Bentley, Rolls-Royce, Lamborghini–they don't make car commercials because music culture has been their commercial. For all that time, we take those things and create the music videos that would constantly have it have representation to the general public without them spending the marketing dollars."

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